The Keys to Effective Business Strategy
Great business strategy is informed by thorough analysis of industry, competition and opportunity. But to truly be great, business strategy must be precise in what activities the company will do and will choose not to do. These trade offs ensure discipline, and allow the organization to focus and prioritize properly. The C-Suite plays a vital role in determining business strategy. While it's possible to be too narrow in strategy, the more common problem is trying to be too many things to too many people. Not all customers are equal.