You need a CMO. The safe bet might be to hire a veteran in your industry. But simply having industry or category experience is no guarantee of success. You recognize that your executive team cannot be held captive by their own frameworks and still succeed. You are looking for transformative talent. Your CMO must be able to create new ideas; focus on action and outcomes; collaborate & lead; understand digital media; build motivated, high performing teams; and inspire others throughout the organization.
My name is Scott Bennett. I specialize in helping businesses relate to the customer, the byproduct of which is superior ROI and competitive advantage. My secret? Insights derived from studying the business, key trends, values and purpose of the brand, customers and the competion. The clear vision that emerges inspires others, resulting in actionable strategies which involve the entire organization and produce quantifiably better business results.
Are you searching for a transformative CMO who can help you inspire and unleash the energy and passion of your organization? If so, please contact me - or call me at 214.287.1800 for a free one-hours consultation. I am available on a fractional or full-time basis and currently have time available for one additional client.