Marketing Strategy & The Value Proposition
Marketing Strategy should evolve from business strategy. Excellent Marketing Strategy is characterized by distinctive choices about customer segments, communication, pricing, distribution and sales strategy. A clear and compelling Value Proposition is essential to any successful organization. A good value proposition makes it clear what the customer can expect from your company, how she will benefit and and why she should believe you. The Value Proposition is the glue or connective tissue between Business and Marketing Strategy and Marketing Strategy and Customer Experience.